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I get to know you, your brand, and your audience. A good project starts with the right questions.
Conversation / Brief / ResearchI bring a photographer’s eye to graphic design. I turn a brand’s character into visual identities, campaigns, and interfaces.
I started in photography. It shaped my eye for composition, light, and detail.
For over seven years, I have designed inside a marketing team. Today, my practice brings together branding, visual communication, and interface design.
I can develop a new identity or work alongside your team on day-to-day visual communication.
From a logo to a cohesive visual system. I create identities that express a brand's personality and stay consistent at every touchpoint.
Visual identity / Logo / Typography / Brand guidelinesCampaigns, social creatives, newsletters, and presentations. I bring brand consistency and a clear message together, complemented by photo editing and retouching.
Campaigns / Social media / Presentations / RetouchingI'm extending my practice into digital products. I create wireframes, prototypes, and user flows in Figma, with the same attention to every detail.
Interfaces / Prototypes / User flows / FigmaFour stages, with time to discuss the work and a clear next step at each one.
I get to know you, your brand, and your audience. A good project starts with the right questions.
Conversation / Brief / ResearchI translate insights into a visual direction. Moodboards, typography, and colour build a shared vision.
Concept / Moodboard / DirectionI give ideas their form. Developing the concept, refining the details, and working through each step with you.
Design / Feedback / RefinementI prepare everything for the real world. A cohesive set of files and guidance to help your brand move forward.
Final files / Guidelines / Implementation