Composition
Photography taught me to notice light, proportion, and detail. That is also where my graphic design begins.
From photography to design.
I’m Klaudia. I design visual identities, marketing materials, and interfaces. My work brings together a photographer’s eye and experience inside a marketing team.
View my full CV01 / My approach
Seeing the whole picture.
Communication
Working in marketing has taught me to consider each project in the context of its brand, audience, and purpose.
Interaction
In digital projects, I pay the same attention to how an interface looks and how it feels to use.
Delivery
I finish with organised files and guidance on how to use them. The materials are ready for the next person to work with.
02 / Experience
7+ years in design.
Graphic DesignerNovember 2018 – Present
Since 2018, I have been responsible for visual communication within the marketing team at technology company Kotrak.
What my role covers
- Create digital campaign assets, social media and advertising creatives, and email newsletters.
- Develop and maintain a consistent visual brand system across all communication channels.
- Design sales presentations, proposal decks, and collateral that support the sales process.
- Translate briefs into creative concepts and carry them through to production-ready final assets.
- Design interfaces, wireframes, prototypes, and user flows in Figma.
03 / Process and tools
How I work.
From conversation to final files
Start with context
I begin with the brief: the brand, its audience, and the purpose of the project. I gather references and establish a visual direction.
Develop and discuss
I explore typography, colour, and composition. I share the direction, gather feedback, and develop the chosen concept.
Refine and deliver
I check consistency across the materials, refine the details, and prepare files and guidance for their continued use.
Tools in practice
- Photoshop
- Photo editing and retouching, image compositions, and campaign creatives.
- Illustrator
- Logos, vector graphics, and visual identity elements.
- Figma
- Interfaces, wireframes, prototypes, and user flows.
- AI tools
- Research and concept exploration. I refine the resulting assets manually in Photoshop and Illustrator.
04 / Education and development
Learning the craft.
Education
Postgraduate Certificate in UX/UI Design
Cracow University of Technology
Master of Arts in Computer Graphics
Academy of Silesia
Photography Technician
Technical Secondary School No. 3, Katowice
Courses
Masterclass UX
Nueve Design
AI Designer (with distinction)
Design Practice PL
ContactOpen for collaboration